Author: Lisa Zwikl
Lisa provides strategic account management and leads SmartAcre's account teams. From the Department of Defense to SaaS start-ups, Lisa has experience developing effective, award-winning communication plans and marketing campaigns. She helps clients create metrics-driven marketing programs by first understanding the why and then setting goals, aligning tactics to the entire customer journey, and measuring results. As an extension of their marketing team, Lisa helps clients generate strong, scalable lead pipelines that have led to company acquisitions. Lisa holds an Advertising & PR degree from Penn State University.
Lehigh Valley AI Event: Prompt Like a Pro
Our next event will be on Wednesday, April 30 at 4:30 PM focused on AI Strategies for Marketing and Sales. Join us to get the best prompts, tools, and strategies - plus take home templates you can use.
HubSpot Marketing Migration Pre-Launch Checklist
Migrating to HubSpot Marketing Hub is a smart decision to help your marketing team improve efficiency and drive revenue, but you have to do it right to recognize the benefits. To avoid the pitfalls, here’s...
Our picks: B2B Marketing Events 2025
What B2B marketing events are the top CMOs and RevOps professionals attending this year? Get our top picks and a full calendar of events.
HubSpot vs. Marketo vs. Pardot Marketing Cloud
What marketing automation software is best for an enterprise tech stack? When comparing three major players, HubSpot, Marketo, and Pardot (also known as Marketing Cloud Account Engagement), HubSpot has...
When is it time for a website redesign?
It is always a good time to refresh and update the content of your website, but if it has been more than three years or if your website no longer speaks to your brand identity, it is probably time for...
How to redesign a website in 4 weeks
CSO Newsletter: Smart, strategic marketing plays to help your business thrive, tips to improve your website, and a few new product releases we're geeking out about are the focus of our latest B2B marketing...
Habits, ChatGPT, and…1-hour tactics?!
In this edition of our "newsletter" we're looking at ways to work smarter not harder, how we can embrace ChatPGT and AI to have it supplement our work, and how to master the habits that matter most.
How to Start a B2B Marketing Newsletter
Write it, hit send. Stop overthinking your content strategy and start writing a newsletter.
Real-Time Ideas for B2B Businesses and Marketers
CSO Newsletter: Real-time ideas designed to support and help B2B businesses and other marketers. And because it is 10000% my life, probably some working parent (read: boss mom) tips.
10 Video and Email Scripts to Improve Remote Selling
We teamed up with HubSpot, Vidyard and other agency partners to create 10 video scripts and email templates for remote selling. These are proven to help you reach more prospects, accelerate deal cycles,...
How to Implement Lead Scoring for B2B: Lead Scoring Best Practices (Part 2)
Learn how you can move from planning a lead scoring model for your B2B marketing to actually implementing it.
How to Implement Lead Scoring for B2B: Lead Scoring Best Practices (Part 1)
Looking to set up an efficient lead qualification system for sales handoff? Follow these top lead scoring best practices to success.
Marketo Sky: What B2B Marketers Need to Know
Marketo Sky Beta is now available to all Marketo customers! Here's everything B2B marketers need to know about the roll-out of marketing software's new UI.
Leverage Video Marketing for Demand Generation
The first Denver HubSpot User Group of 2019 was all about video. Learn from Vidyard's cofounders and a HubSpot Senior Growth Specialist to see why video marketing should be a part of every business' growth...
5 Reasons to Conduct a HubSpot Audit
Feel like you’re not taking full advantage of HubSpot? Here are 5 reasons it’s time for a HubSpot audit to ensure you're getting ROI from your software.
Lead Attribution with HubSpot: Part 3 – Custom Lead Source Reports
In this final installment of our HubSpot Lead Attribution video series we show you how to apply what you've learned in Part One - Default lead Sources and Part Two - Custom Master Lead Source so you can...
Lead Attribution with HubSpot: Part 1 – Understanding Original Source Values
Watch part one of this video series to get a deep dive of lead attribution in HubSpot. Part one will show you how to use HubSpot's default source property values. This is the first step to leveraging HubSpot...
Using HubSpot Automation for Lead Nurturing
HubSpot automation tools can help you drastically expand your demand gen funnel and close more leads than ever. Are taking full advantage of them? Find out now.
Understanding Your HubSpot Contact Database
Is an unorganized HubSpot database holding back your company's growth? Properly understanding and maintaining your contact data should be a core feature of your growth strategy. Learn more now.
Connecting HubSpot and Salesforce: Configuring, Syncing and Field Mapping
Anyone can connect HubSpot and Salesforce, but not everyone can truly integrate them. Watch as our experts walk you through the process of configuring and synchronizing your marketing automation and CRM...
Your Step by Step Guide to Switching Marketing Automation Platforms Part Four: Technology Implementation
When it comes to switching your marketing automation platforms, businesses often overlook the technological details. Ensure your switch runs smoothly, long-term, with this post.
B2B Marketing Takeaways From My First Time at Dreamforce
Our own Jenay Sellers spoke at Dreamforce this year, highlighting areas in data transparency as well as finding solutions to the GDPR challenges our Pardot and Salesforce customers are facing. Learn about...
Demand Generation Ideas for B2B Marketers
Download your new favorite playbook. SmartAcre's Demand Gen Playbook has 5 tactics designed to help you impact your pipeline growth and build a lead and demand generation plan that works for your business....
Your Step by Step Guide to Switching Marketing Automation Platforms Part Three: Moving On
When switching marketing automation platforms, moving on from your old system can often be the hardest part. Get the lowdown on moving on from old technology now. Part three in SmartAcre's "Switching Marketing...
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