Buck Company: Before and after
Using a personalized approach rather than a cookie-cutter WordPress theme, SmartAcre delivered a clear strategy to revamp Buck Company’s website. Using analytics and HubSpot marketing automation tools, Buck Company now has insights into how visitors are interacting with their site and can use this data to shape and execute marketing campaigns.
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Before
- Outdated design that didn’t reflect their new leadership’s vision or corporate direction
- Content was not interactive or engaging which detracted from the user experience
- Content failed to adequately present key differentiators
After
- Establish keyword-rich content and clear conversion paths
- Generate photo and video content that showcases Buck’s services and their commitment to customer success
- Create a website as a tool to showcase Buck Company’s facility and capabilities
Before
- Outdated design that didn’t reflect their new leadership’s vision or corporate direction
- Content was not interactive or engaging which detracted from the user experience
- Content failed to adequately present key differentiators
After
- Establish keyword-rich content and clear conversion paths
- Generate photo and video content that showcases Buck’s services and their commitment to customer success
- Create a website as a tool to showcase Buck Company’s facility and capabilities
Before
- Outdated design that didn’t reflect their new leadership’s vision or corporate direction
- Content was not interactive or engaging which detracted from the user experience
- Content failed to adequately present key differentiators
After
- Establish keyword-rich content and clear conversion paths
- Generate photo and video content that showcases Buck’s services and their commitment to customer success
- Create a website as a tool to showcase Buck Company’s facility and capabilities
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