Blog Articles
Dreamforce 2018 and Data Transparency in the Age of Intelligent Marketing
Don’t miss SmartAcre’s breakout session at Dreamforce this year! Our own Jenay Sellers will be expanding on data transparency with regard to personalization, trust, and compliance, with a special focus...
What B2B Marketers Need to Know about Google Marketing Platform
At the end of June (2018) Google introduced its new Marketing Platform. The new experience brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help marketers “plan, buy,...
Completing the Customer Journey with HubSpot Tools
The customer journey doesn’t just involve the marketing team. Successful organizations have a plan in place to ensure sales and marketing alignment in strategy, content and more. Learn how to leverage...
How to set up HubSpot Chat in 7 minutes
Learn how implementing chat into your B2B website can increase your lead generation and improve customer service.
Overcoming SEO, Design, and GDPR Digital Marketing Challenges
SmartAcre hosted the Lehigh Valley HubSpot User Group on June 20th to network with local marketing professionals and share information on how to overcome challenges in digital marketing like SEO, Design,...
Creating a Pillar Content Strategy in Four Steps
Creating a pillar content strategy may seem like a daunting task but we’ll break it down so you can create your own with ease and start ranking.
How Pillar Content Helped 3PL Central Rise Above the Competition
SmartAcre identified an opportunity to redesign 3PL Central's State of the Industry Report into an un-gated pillar page. 3PL Central increased conversions from 2017 to 2018 by 179% through the new pillar...
4 Ways I’ve Offended Prospects With Sales Emails
Over the years, I’ve sent a lot of emails to SmartAcre prospects and our clients’ prospects as well. One-to-one emails, automated nurtures, mass emails, emails sent on my behalf by other people, Salesforce...
What’s The Deal with Data Studio?
Are you interested in a visual, easy-to-understand reporting dashboard? Look no further than Google Data Studio. Check out our overview of the platform and learn some tips and tricks.
Pardot Database Clean-Up
Spring is here. It’s time to clean up everything, including your database in Pardot. Use these tactics to clean up your Pardot instance in time for the beginning of Q2.
What’s All the Fuss A Bot?
Learn how to automate your buyer’s journey via the power of chat and use this channel to generate leads, drive conversations, and grow your business.
Optimize Salesforce with Calendly to Stay on Top of Meetings
Do you love the features that Calendly has to offer but you're underwhelmed with limited Salesforce integration capabilities? Fear not, we have the solution.
The B2B Marketer’s Guide to the GDPR
B2B marketers must get up to speed on the EU GDPR, which goes into effect May 25, 2018. This regulation adds requirements for marketers regarding the collection, storage, and administration of personal...
3 Remarketing Audiences You Should Use Today
While there are many ways to create a remarketing audience, here are three tried and true audiences you should always be using.
3 Ways to Foster Marketing and Sales Alignment
The lines between marketing and sales continue to blur as consumers’ buying behavior increasingly puts them in the driver’s seat. Here are three things you can do to ensure your marketing and sales...
Optimizing Your Mobile Ad Strategy
Now that 80% of total internet usage takes place on mobile devices, it’s time to adapt your whole mobile ad strategy - from the way you set goals, to the way you nurture leads.
4 Fundamental HubSpot Email Automation Tips for 2018
What are you doing this year to improve your email strategy and automation knowledge to ensure you are meeting 2018 standards?
How to Use Salesforce for ABM
ABM is a buzzword every marketer is using. Here are our tips on using the traditional Salesforce platform to effectively improve and execute your organization’s ABM efforts.
How to Make Your Marketing Data Actionable
Developing data storytelling skills isn’t easy, but it is a necessary component and best practice if you are looking to get executive support for new marketing initiatives. Here are the four elements...
Practical Tips to Drive More Leads in 2018
Demonstrate that your marketing programs deliver with these helpful tactics that will generate engagement, convert leads, and create pipeline while using your hard-earned marketing dollars wisely.
5 Steps to Building a Marketing Plan
Use these 5 simple steps to create your marketing plan for 2018.
4 Reasons to Choose SmartAcre as Your Marketing Agency
Set your IBM department up for 2018 success by partnering with an IBM approved marketing agency that can accelerate your efforts.
Making the Holiday’s “Bearable” – The Power of Digital Marketing
Here are some of our favorite holiday marketing campaigns that resonate with audiences around the world.
The FAQs of Lead Attribution, HubSpot Edition
Lead attribution is one of the most important processes you can have to drive sales and marketing alignment. In order to help you implement, here are some of the FAQs we hear most often.
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