Overcoming SEO, Design, and GDPR Digital Marketing Challenges
Have you ever looked at your organic traffic and seen a drop? How can you fix that? Have no idea what to do when faced with putting together a digital design? Where do you even begin? What about GDPR? What the heck is that?
If these are digital marketing challenges that you are trying to solve, keep reading.
SmartAcre® hosted a Lehigh Valley HubSpot Users Group (LVHUG) event where we shared industry tips and best practices to overcome relevant digital marketing challenges. See how the SmartAcre team addressed challenges in Search Engine Optimization (SEO), Design, and General Data Protection Regulation (GDPR) and learn best practices, tips, and actionable tactics you can use to crush those obstacles.
Digital Marketing Challenges and Solutions
SEO: What To Do When Your Organic Traffic Drops
Stephanie Alvarado, Inbound Marketing Associate and SEO expert at SmartAcre, covered what to do when you notice a drop in organic traffic to your site. While dealing with SEO issues can be frustrating at times, getting to the root of your decreases in traffic can be as simple as asking yourself the right questions and knowing how to use the tools available to you.
Become an SEO hero for your organization with these resources
- MozCast – Report forecasting change in Google’s algorithm
- Google Trends – Let’s you know what are trending topics
- Google’s March Algorithm update – what you need to know
- Steps to prune content without negatively impacting your site
- Moz Link Explorer – to help you diagnose your links
- Anatomy of Perfectly Optimized Page – Brian Deans guide to On-page SEO
- 7 On-Page SEO Tips for Content Writers – Tips for content writers
Design Tips & Tricks to Accelerate Your Campaigns
Greg Pammer, Interactive Designer at SmartAcre, presented hands-on design tactics anyone can use to take their marketing campaigns to the next level. Good design is crucial to facilitating the process of helping your prospects fulfill their goals while building trust with your brand, but you don’t have to be a designer to know where to begin when creating intuitive visuals.
Here are some design tools and resources to get started
Free Stock Photo Sites:
Photo Editing for Everyone:
Find Font Pairings:
Your Email Marketing Strategy Post – GDPR
Brian Mather, Account Strategist at SmartAcre, gave us an overview of some of the challenges presented by the General Data Protection Regulation (GDPR) that went into effect on May 25th, 2018. Brian shared how the new regulations impact your email marketing strategy, as well as what to consider before moving forward with new email marketing campaigns.
Get GDPR compliant with these resources
- Hubspot’s Playbook & Product Readiness Guide
- Full text of the GDPR
- The Essential B2B Marketer’s Guide to GDPR
Take action!
Use these tools to move forward and turn these challenges into opportunities to set yourself apart from your competition. If you’re still in need of support, let’s chat about potential solutions that suit your needs.
